Beer Shéba is an inspiring initiative founded in the early 2000s by Eric Toumieux, a French humanitarian entrepreneur, with the vision of transforming 100ha of arid land in Senegal into a sustainable agricultural hub. Through regenerative and agroecological practices, this vision became reality.
In 2016, Beer Shéba launched commercial activities to support its social mission and generate sustainable economic value through organic meat production (pork, beef, chicken, eggs) and plant-based supplements (moringa, artemisia).
Products:
By combining organic certifications, local production, and competitive pricing, Beer Shéba Natural Foods offers a compelling value proposition for its meat and plant-based products, appealing to both domestic and international markets.
Beer Shéba decided to restructure into two separate entities: Beer Shéba Association and Beer Shéba Natural Foods. The newly created enterprise assumes ownership of the commercial assets related to meat and plant-based supplements production, while the association continues to oversee and manage the service-oriented activities.
Since its investment, AlphaSeeds supported Beer Shéba Natural Foods in the following points:
Created more than 50 jobs across commercial activities
Provide organic and locally produced food in Senegal (Bio-Senegal certified products)
Planted 1'200 m² of moringa fields and provide
Generated nearly $80k in revenue for poultry suppliers (2025)

RougeCongo Annual Report 2022-2023